2元彩票

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对客户关系管理的建议

发布时间:2018-12-27 18:45:49 发表者:Admin 来源:厦门宇博CRM

服务好客户,得到客户的青睐,是企业的终极目标,客户是企业发展的命脉,所以不论是中小企业还是大企业,客户关系管理一直是企业致力解决的问题。以下是笔者一些对客户关系管理的建议。

对客户关系管理的建议

TONGGUODUIKEHUGUANXIGUANLIDEJIANYIJIEXIDEZHIKEHUGUANXIGUANLIYOUCHENGCRM,SHILIYONGXINXIKEXUEJISHU,SHIXIANSHICHANGYINGXIAO、XIAOSHOU、FUWUDENGHUODONGZIDONGHUA,SHIQIYENENGGENGGAOXIAODEWEIKEHUTIGONGMANYI、ZHOUDAODEFUWU,YITIGAOKEHUMANYIDU、ZHONGCHENGDUWEIMUDEDEYIZHONGGUANLIJINGYINGFANGSHI。TONGSUDEJIANGKEHUGUANXIGUANLIJIUSHIQIYEJIEZHUYIXIEXINXIGONGJUSHIXIANYINGXIAOMUDE,CONGERTIGAOKEHUMANYIDUDEYIZHONGJINGYINGFANGSHI。SUOYI,KEHUGUANXIGUANLIJISHIYIZHONGGUANLILINIAN,YOUSHIYIZHONGRUANJIANJISHU,YIKEHUWEIZHONGXINDEGUANLILINIANSHICRMSHISHIDEJICHU。

1.更了解你的客户

TONGGUODUIKEHUGUANXIGUANLIDEJIANYIJIEXIDEZHIDIANZIYOUJIAN、SHEJIAOMEITI、WANGYE、ZAIXIANLIAOTIANHUOYIDONGYINGYONG,QIYEZONGYOUXINDEFANGSHILAIJIASHENDUIKEHUDELEJIE。ZHEIXIEXINDEKEHUXINXIBUDANRANGZAIXIANHUDONGGENGJIASHUNCHANG,GENGNENGRANGXIANXIAXIAOSHOUSHOUYI。TONGGUODUIKEHUGENGSHENDELEJIEHEDASHUJUFENXIJISHU,GONGSIKEYITIGONGGENGJUXIYINLIDEKEHUTIYAN——YONGGUOQUDEJIAOYIJILUTISHIXIANZAIDEDUIHUAGOUTONG,TONGGUODINGWEIFUWURANGJIAOYIBIANCHENGHUDONGGUANXI,ZUIZHONGJIANGKEHUXINXIZHUANHUAWEIGENGGAODEKEHUQINMIDU。

2.意识到客户不仅仅是购买者

2元彩票 TONGGUODUIKEHUGUANXIGUANLIDEJIANYIJIEXIDEZHIJINTIANRENHEYIWEIYONGHUBUZAISHIDANDUGETI,TAMENYINPINPAIHUOXIANGTONGDEXIHAOJINMILIANXIZAIYIQI。TAMENYOUGENGDUO、GENGBIANJIEDEJIHUILAIBIAODAZIJIDEHAOE,JICHUZIJIDEJIANYI。TAMENBUJINSHICHANPINHUOFUWUDEGOUMAIZHE,JIEZHUYIDONGHULIANWANGJISHU,TAMENWUSHIBUZAI,QUANZHIQUANNENG。SHUJUXIANSHI,ZAIQUANQIUFANWEINEI,XIANGDUIYUQITAXINGSHIDEMEITI,92%DEXIAOFEIZHEGENGXINLAIYINGDEMEITI(Earned Media),LIRUKOUBEICHUANBOHUOPENGYOUTUIJIAN。ZHEISHIDEYONGHUZHIJIANDEYINGXIANGZUOYONGGENGJIAXIANZHU,QIYEYINGZHUAZHUJIHUI,RANGKEHUCHENGWEINIZUIQIANGDADECHANPINGUWEN。

3.改变与客户的接触方式

TONGGUODUIKEHUGUANXIGUANLIDEJIANYIJIEXIDEZHIHENDUOQIYERENGTINGLIUZAIGUANGGAOHESHICHANGDIAOCHADESHIDAI;DANGXUYAOYUKEHUJINXINGGOUTONGSHI,GONGSIJIUTONGGUOGEZHONGSHICHANGQUDAOXIANGKEHUCHUANDIXINXI;DANGXUYAOLINGTINGSHI,TAMENJIUCHOUCHUYIGEXIAOXIAODEKEHUYANGBEN,JINXINGSHICHANGDIAOCHA。XIANZAIBIXUYAOGAIBIANZHEIZHONGGUOSHIDEGOUTONGFANGSHILE。WULUNSHIYouTube、TwitterHAISHIWANGSHANGLIAOTIANNEIRONG,QIYELEJIEKEHUDEQUDAODADAZENGJIALE,KEHUXINXICAIYANGYANGBENYEJIDADIKUOCHONG。CIWAI,KEHUGENGDUODIZAITAMENDEQUNTIZHIJIANTAOLUNGONGSIDECHANPINYUFUWU,ZHEIXIEDUIHUAFASHENGZAIGONGSIDESHIXIANFANWEIWAI,KEHUDEGOUMAIJUECECHANGCHANGZAIGONGSICANYUDUIHUAQIANJIUYIWANCHENG,HENDUOKEHUYUGONGSIJIECHUJINJINSHIWEILEWANCHENGZUIHOUDEJIAOYI。YINCI,GONGSIXUYAOCHEDIGAIBIANYUKEHUDEGOUTONGFANGSHI,CONGDUIHUADEFAQIZHEZHUANBIANWEIDUIHUADECANYUZHE。DANGKEHUZHIJIANFASHENGTAOLUNSHI,GONGSIYINGWEITAMENTIGONGXIANGGUANDECHANPINHUOFUWU,XIAOCHUTAMENDEGULV,JIEDATAMENDENANTI。YAOWANCHENGZHEIZHONGZHUANBIAN,GONGSIJIUYAODAPOGEZHONGQUDAOZHIJIANDEFANLI,YIYIZHONGQUANFANGWEIDEXINGSHIYUKEHUJINXINGJIECHU。

4.采用全渠道关系管理战略

2元彩票 TONGGUODUIKEHUGUANXIGUANLIDEJIANYIJIEXIDEZHIMINGZHIDEQIYEYIJINGYISHIDAO,TAMENKEYILIYONGBUTONGGOUTONGQUDAOWEIKEHUDAILAIBUTONGDETIYAN。JIANGZHEIXIEQUDAOZHENGHEDAOYIQI,QIYEJIUKEYIZAIZHENGQUEDESHIJIANYUKEHUJINXINGYOUXIAODEHUDONG。JULILAISHUO,YONGDIANZIYOUJIANFASONGCUXIAOXINXIHUIBEIKEHUDANGZUOLAJIYOUJIAN,ERTONGGUOSAOMIAOERWEIMATUISONGDAZHEXINXIZESHIFUWUCHUANGXIN。RUGUOGONGSINENGGOUZHANGWOHESHI、HEDI、YIHEZHONGFANGSHIYUXIAOFEIZHEJINXINGHUDONG,NEIMETAMENJIUNENGCHUANGZAOGEXINGHUADEFUWUTIYAN,SHENZHINENGPIMEIRENJIJIAOWANG。RU,WEIZHENHANGKONGGONGSIMEIGUOFENGONGSITONGGUOFacebookHETwitterTIGONGFUWU,KEFURENYUANJIANCESHEJIAOMEITISHANGYOUGUANHANGKONGGONGSIDEXINXI,DANGYOURENXUYAOBANGZHUSHI,TAMENHUIJISHIHUIYING。

5.将客户信息转化为客户满意度

2元彩票 TONGGUODUIKEHUGUANXIGUANLIDEJIANYIJIEXIDEZHIYOULEGENGFENGFUDEKEHUXINXIHEGENGSHENRUDEKEHUHUDONG,QIYEBIANNENGKUAISUFAXIANKEHUXUYAOSHENME、FANGANSHENME,BINGCAIQUXIANGYINGDEXINGDONG。GENGGAODEKEHUMANYIDUDAILAIDESHIGENGDUODEFUGOULV,GENGDIDEDEHUOKECHENGBEN。CIWAI,ZAIMANZUKEHUDETONGSHI,QIYEDUIKEHUDELEJIEJINBUYIBUJIASHENLE。HUANJUHUASHUO,GONGSIYUKEHUDEGUANXIYUELAOGU,TAMENCONGKEHUNEILIHUOQUDESHUJUJIUYUEKEKAO,ZHEISHIYIZHONGLIANGXINGXUNHUAN。QIYEDEZUIZHONGMUBIAO,SHIYAODAGUIMODIJIANLIGEXINGHUAKEHUFUWUGUANXI。JINGUANDAGUIMOYUGEXINGHUATINGQILAISHIYIDUIXIANGBEIDEGAINIAN,DANZAIDUOQUDAOHEDASHUJUFENXIDEBANGZHUXIA,QIYEXIANZAIYOUNENGLIYUKEHUJIANLIQIANSUOWEIYOUDEHUDONGHEQINMIDU,RANGMEIYIWEIKEHUDOUGANJUEDAO,TAMENSHIDUYIWUERDE。

TONGGUODUIKEHUGUANXIGUANLIDEJIANYIJIEXIDEZHIYOUCIKEJIAN,QIYEZAITUIGUANGKEHUGUANXIGUANLISHIBIXUGAODUZHONGSHIKEHUXINXIDEZHILIANGWENTI,NULIZUNSHOUBAOCHIKEHUXINXIDEWANZHENGXING、BAOCHIKEHUXINXIDEZHUNQUEXING、BAOCHIKEHUXINXIDEXINXIANXINGHESHANGSHUBAXIANGZHUYI ,WEIYOURUCI,KEHUXINXICAINENGXIANGCHANGTONGDEXUEMAI,WEIQIYEDEKEHUGUANXIGUANLIXITONGYUANYUANBUDUANDITIGONGFENGFUDEYINGYANG、QIANGDADEDONGLIHEYONGJIUDEQINGCHUN!YISHANGBIANSHIBIZHEDUIKEHUGUANXIGUANLIDEJIANYIDEJIANDANJIEXILE。


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